Strategic Public Affairs and Investor Engagement - Washington, D.C.
Client: CRDB Bank Tanzania and CRDB Foundation
Challenge
CRDB sought to strengthen its positioning among US investors, policymakers and development finance institutions, while reinforcing its role as a leading financial institution in Tanzania and the wider East African region.
The objective was to unlock new capital partnerships, elevate international visibility and deepen engagement with strategic US stakeholders.
Our approach
Invest Africa Consult designed and delivered a high-level engagement week in Washington DC, focused on targeted stakeholder access and strategic positioning.
This included:
Comprehensive stakeholder mapping of priority US investors, DFIs and public sector actors with an interest in Tanzania, DRC and Burundi
Development of bespoke public affairs briefs to support senior leadership engagement
Identification and curation of thought leadership opportunities to elevate CRDB’s profile
Coordination of bilateral meetings with high-value stakeholders
Our approach combined investor intelligence, strategic messaging and curated introductions to ensure measurable commercial and reputational outcomes.
Impact
Secured five bilateral meetings with US investors and public sector stakeholders
Identified two funding opportunities, including engagement with US EXIM and British International Investment
Generated over $100,000 in international earned media value
Strengthened CRDB’s positioning as a leading financial institution in Tanzania and the region