Helen Ghebreluul

Country Manager, UAE | Verto

Helen is a fintech leader with over 15 years of experience building and scaling businesses across MENA, Europe, Africa, Asia, and Australasia.

She brings extensive startup experience, having helped fintechs scale from 0 to 1, leading market launches, establishing go-to-market strategies, and building high-performing teams from the ground up.

As Country Manager for Verto UAE, Helen is spearheading the company’s expansion into the Middle East, leveraging Dubai’s position as a strategic hub for Africa-bound trade and investment. Her work focuses on simplifying cross-border payments for businesses operating across frontier and emerging markets - driving speed, transparency, and financial inclusion across global trade corridors